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Penshoppe

Clothing brand based in the Philippines

Penshoppe is a casual wear retail brand based in the Philippines. Established in ,[2] Penshoppe is the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines.[3]

Brand history

Philippines

Established in Cebu in ,[2] the brand initially established itself in the Visayas and Mindanao markets.

Penshoppe then expanded to Metro Manila, with its first boutique opening its doors in SM City North EDSA in [2] Since then, Penshoppe's network of stores has grown to over sites.

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  • International expansion

    In , Penshoppe opened retail outlets in Bahrain, Cambodia, Indonesia, Saudi Arabia, and UAE.[4][3]

    Marketing

    Endorsements

    Penshoppe previously had Ryan Agoncillo, Nikki Gil-Albert, Heart Evangelista, Jericho Rosales, Mikael Daez, Victor Basa, Bea Soriano, and Akihiro Sato as their local celebrity endorsers.[5]

    The brand's first international endorser was the Irish boy band Boyzone in , followed by Mandy Moore in [6] In , the brand signed Gossip GirlEd Westwick[7] as an international celebrity endorser.[8] Thai actor Mario Maurer become an international endorser for this clothing brand.[9] In April , the company announced that Zac Efron joined in as an endorser.

    In May , American actor and modelIan Somerhalder, a.k.a. Damon Salvatore of The CW Television Network's The Vampire Diaries, announced as an endorser. In May , Leighton Meester, also a Gossip Girl cast member, became an endorser for Penhshoppe's campaign called "All Stars".[10][11]

    On September 6, , supermodel Cara Delevingne was named as Penshoppe's newest endorser.[12]

    In , Sean O'Pry became a Penshoppe ambassador.[13] On May 6, , Penshoppe revealed that fashion model and television personality Kendall Jenner had joined the clothing line's endorsing team.[14] On August 27, , via Penshoppe announced that 2NE1's vocalist, Sandara Park, also joined as an ambassador.

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    In early , Penshoppe signed male modeling's new "It Boy", Lucky Blue Smith. In May , American fashion model Gigi Hadid became the new face for Penshoppe.[15] In , Nam Joo-hyuk and the daughter of supermodel Cindy Crawford, Kaia Gerber, became the faces of Penshoppe. In March , Penshoppe announced Zayn Malik, a former member of One Direction, returned as an endorser alongside Bella Hadid, Jordan Barrett, and Cameron Dallas for their latest campaign.

    In , Lalisa Manoban, Thai member of girl group BLACKPINK, became Penshoppe's newest ambassador. In , Astro's Cha Eun-woo joined Penshoppe as an ambassador. On May 26, Penshoppe announced NCT Dream, K-pop boy group under SM Entertainment, as an ambassador.

    Baifern biography On 28 October , Mario had a press and fan conference at the Philippine International Convention Center with thousands of fans in attendance, as a part of his official launch as a Penshoppe endorser. Thank you so much for reading my blog and for leaving lovely comments. He has a very close relationship with his elder brother who works as a hip-hop artist and actor as well. Opens Jan

    Now EXO rapper Chanyeol as an ambassador.[16][17] In October , the group Bini became its new ambassador.[18]

    See also

    References

    1. ^Tabile, Justine Irish (December 12, ). "Penshoppe Group names Alice Liu as new CEO starting ".

      BusinessWorld. Retrieved December 12,

    2. ^ abc"Maverick of retail". The Freeman.

    3. Mario maurer son
    4. Mario maurer wife in real life
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    6. Mario maurer drama list
    7. Mario maurer wedding
    8. The Philippine Star. 27 May Retrieved 8 October

    9. ^ ab"Golden ABC to broaden global network". The Philippine Star. 23 October Retrieved 8 October
    10. ^Dumlao, Doris C. (18 September ). "Penshoppe gets into Indonesia's huge market". Philippine Daily Inquirer.

      Retrieved 8 October

    11. ^Buenaventura, Marga. "EXCLUSIVE: K-actor Song Kang is Penshoppe's newest ambassador". CNN.

      Penshoppe philippines mario maurer biography Opens Jan Fan Central. GMA News Online. His father chose an Italian name for him because he had a faible for Italian motorcycles.

      Archived from the original on Retrieved

    12. ^Joven, Ginggay P. (14 September ). "Mandy Moore: A talk to remember". The Philippine Star. Retrieved 8 October
    13. ^Almo, Nerisa. "Gossip Girl actor Ed Westwick will be in Manila to shoot new campaign of local clothing brand".
    14. ^"FunFare with Ricardo F.

      Lo". .

    15. ^Almo, Nerisa. "Thai heartthrob Mario Maurer set to visit Manila for a local endorsement". Archived from the original on Retrieved
    16. ^Ricardo F. Lo (May 25, ).

      All about mario maurer He attended school at St. I know myself — I'm not a singer. Dark Nuns. In , Sean O'Pry became a Penshoppe ambassador.

      "Gossip Girl star is also Penshoppe endorser". Philippine Star.

    17. ^PENSHOPPE [PENSHOPPE] (7 October ). "Introducing the newest members of our TEAM - One Direction #WeAreTeamPENSHOPPE" (Tweet) &#; via Twitter.
    18. ^"Supermodel Cara Delevigne is newest Penshoppe endorser - The Manila Times Online".

      .

    19. ^"'Blank Space' model Sean O'Pry is new Penshoppe ambassador".
    20. ^"Kendall Jenner is the newest face of Penshoppe".

      Marco maurer Maurer has an elder brother five years older than him, who was born in Germany. I know myself — I'm not a singer. First Love. Suddenly It's Magic.

      Archived from the original on Retrieved

    21. ^"Penshoppe launches new campaign with fashion model Bella Hadid". GMA News Online.
    22. ^"LOOK: NCT DREAM is the newest face of Penshoppe". RAPPLER. Retrieved
    23. ^Bernardo, Jaehwa (May 26, ).

      "NCT Dream is new face of Penshoppe". ABS-CBN News.

    24. ^Severo, Jan Milo (October 17, ). "BINI launched as new Filipino fashion label endorsers". The Philippine Star. Retrieved December 12,

    External links