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Clothing brand based in the Philippines

Penshoppe is a casual wear retail brand based in the Philippines. Established in ,^[2] Penshoppe is the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines.^[3]

Brand history

Philippines

Established in Cebu in ,^[2] the brand initially established itself in the Visayas and Mindanao markets.

Penshoppe then expanded to Metro Manila, with its first boutique opening its doors in SM City North EDSA in ^[2] Since then, Penshoppe's network of stores has grown to over sites.

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International expansion

In , Penshoppe opened retail outlets in Bahrain, Cambodia, Indonesia, Saudi Arabia, and UAE.^[4][3]

Marketing

Endorsements

Penshoppe previously had Ryan Agoncillo, Nikki Gil-Albert, Heart Evangelista, Jericho Rosales, Mikael Daez, Victor Basa, Bea Soriano, and Akihiro Sato as their local celebrity endorsers.^[5]

The brand's first international endorser was the Irish boy band Boyzone in , followed by Mandy Moore in ^[6] In , the brand signed Gossip GirlEd Westwick^[7] as an international celebrity endorser.^[8] Thai actor Mario Maurer become an international endorser for this clothing brand.^[9] In April , the company announced that Zac Efron joined in as an endorser.

In May , American actor and modelIan Somerhalder, a.k.a. Damon Salvatore of The CW Television Network's The Vampire Diaries, announced as an endorser. In May , Leighton Meester, also a Gossip Girl cast member, became an endorser for Penhshoppe's campaign called "All Stars".^[10][11]

On September 6, , supermodel Cara Delevingne was named as Penshoppe's newest endorser.^[12]

In , Sean O'Pry became a Penshoppe ambassador.^[13] On May 6, , Penshoppe revealed that fashion model and television personality Kendall Jenner had joined the clothing line's endorsing team.^[14] On August 27, , via Penshoppe announced that 2NE1's vocalist, Sandara Park, also joined as an ambassador.

Mario maurer in manila: He was cast in the Chatchai Naksuriya film Friendship. History Talk 0. Explore Wikis Community Central. He also signed a movie contract with Star Cinema, a Philippine film production company.

In early , Penshoppe signed male modeling's new "It Boy", Lucky Blue Smith. In May , American fashion model Gigi Hadid became the new face for Penshoppe.^[15] In , Nam Joo-hyuk and the daughter of supermodel Cindy Crawford, Kaia Gerber, became the faces of Penshoppe. In March , Penshoppe announced Zayn Malik, a former member of One Direction, returned as an endorser alongside Bella Hadid, Jordan Barrett, and Cameron Dallas for their latest campaign.

In , Lalisa Manoban, Thai member of girl group BLACKPINK, became Penshoppe's newest ambassador. In , Astro's Cha Eun-woo joined Penshoppe as an ambassador. On May 26, Penshoppe announced NCT Dream, K-pop boy group under SM Entertainment, as an ambassador.

Baifern biography On 28 October , Mario had a press and fan conference at the Philippine International Convention Center with thousands of fans in attendance, as a part of his official launch as a Penshoppe endorser. Thank you so much for reading my blog and for leaving lovely comments. He has a very close relationship with his elder brother who works as a hip-hop artist and actor as well. Opens Jan

Now EXO rapper Chanyeol as an ambassador.^[16][17] In October , the group Bini became its new ambassador.^[18]

See also

References

External links